Why the 90s? A pop culture revolution took off in the Seattle region in the 90s, stormed the nation’s music scene, forever transformed the world’s technology landscape, and changed our relationship with coffee. Rock icons Nirvana, Pearl Jam, Soundgarden and Alice in Chains all exploded in the early-90s from small venues like Re-Bar, El Corazon and The Central Saloon. Now tech giant Microsoft introduced platforms we can’t live without, and Starbucks became synonymous with coffee and created meaningful and lasting relationships between coffee drinkers everywhere and their baristas. Seattle left its mark on the world in the 90s and changed the course of history forever.
The 90s were also transformational for the Seattle Seahawks as well. First and foremost, there was a time in the mid-90s when it wasn’t for sure that the Seattle part of that name would stick. Thankfully, Seattle-native, global philanthropist and wildly-successful entrepreneur Paul G Allen stepped in and joined the 12s to save our Seahawks. Allen finalized the purchase of the team in 1997 and set the franchise on a Championship course his sister Jody Allen, a noted philanthropist and businesswoman herself, has built on since taking control of the team after his passing in 2018.
With the hiring of Mike Holmgren and an influx of talent in the late-90s, a winning culture began to form, setting the stage for three Super Bowl appearances and the second-most playoff wins in the NFC between 2000 and 2022. When the Kingdome was closed after the 1999 season, the end of a special era in Seahawks history ushered in a new era of championship caliber football in Seattle.
Players and fans, both old and new, have been clamoring for the classic Seahawks uniforms for years. With the passing of a 2021 resolution allowing teams to wear alternate helmets for the first time, the process began to bring back the iconic silver helmets and royal blue uniforms for the 12s.
The new Throwback uniforms merge the past with the present, paying tribute to the original color scheme and design elements while using the latest materials and technology for the modern game.
Beyond the sleek reimagined design, these beloved uniforms bring back the nostalgia of the early days – from the sea of 12s in the Kingdome on gamedays who built their reputation as the loudest fans in the NFL to the legendary players who laid the foundation for the team’s future success. Whether you were in the stands on Day 1 or have found your Seahawks community in recent years, the Throwback uniforms provide a chance to connect with the team’s roots and celebrate the unwavering bond between the team and the 12s both then and now.
A classic look with an updated silhouette. The iconic royal blue and apple green return, honoring the Salish seas and forests of the Emerald City and Pacific Northwest. With a sleek streamlined cut and cinched sleeves, the body of the uniform.
The giant white numbers on the front and back mirror the jersey’s original simple, clean design. Smaller numbers also adorn the top of the shoulders.
The original retro Seahawks logo rests on both sleeves atop thick blue and green stripes. The neck is accented with a thin green and white collar and the modern NFL crest.
12s will notice a special commemorative patch inside the neckline of every Throwback jersey. That patch is a nod to the Seahawks home stadium from its inaugural season in 1976 until 1999 – the Kingdome.
The royal blue jersey is accompanied by contrasting matte gray pants with a bold blue stripe flanked by green down the side that complement the stripes on the jersey. Solid blue socks round out the look to tie it all together.
The iconic silver helmet the Seahawks wore throughout the 70s, 80s and 90s gets a transformation to bring a sleek silhouette and a more protective infrastructure with the application of the research and development done by the NFL and its helmet partners.
A marriage of tradition and innovation, the new silver alternate helmet completes the Throwback look and carries forward the passion, character and spirit of the men who wore it in decades past.